Chicago South Asian Film Festival
The Chicago South Asian Film Festival (CSAFF), founded in 2010 by the Chicago South Asian Arts Council, celebrates South Asian cinema and culture. It features premieres from South Asian countries, fostering connections between filmmakers and audiences through screenings, discussions, and workshops, and promotes diversity and cultural exchange in Chicago.
Execution
The team crafted CSAFF's brand logo and guidelines to reflect its mission of promoting diversity and cultural exchange. They ensured intuitive navigation and seamless user flow, selecting vibrant colors and illustrations to capture South Asia's essence. Using a component-based design system, they maintained consistency. Lastly, they built a fully functional, responsive CSAFF website prioritizing smooth user experience on all devices.
Project Goals
The goal of the CSAFF website is to establish a dynamic platform promoting South Asian cinema, culture, and diversity. It aims to increase brand awareness, showcase screenings, events, and travel options, and convert users to leads by offering seamless registration and customization. The site ensures user-friendly, intuitive, and responsive navigation across all devices for a smooth interaction.